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Created in 1976 by the Stade Français, organized by the city of Paris from 1988, co-organized by A.S.O. since 1998, Le Marathon de Paris became the 3rd marathon in the world in 2000, behind its New York and London cousins. Each year, 30,000 runners face up to each other over a prestigious course taking them through the capital from the Champs-Elysees and finishing on the Avenue Foch, with, on the way, the Place de la Bastille, the Bois de Vincennes, the Hotel de ville (city hall), the embankments of the Seine, the Trocadero and the Bois de Boulogne. |
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the race THE COURSE
42.195 kilometres in Paris... This exceptional course from a tourist point of view is also ideally suited for performance-runners. Le Marathon de Paris is the fastest in the world and has the greatest runner-density covering the Olympic distance in less than 3 hours. Le Marathon de Paris is also a festival for the city with some 200,000 supporters coming to support the runners, against a backcloth of orchestras, bands and activities spread over the course.
Spectators 200 000 supporters in the streets • 58 % women, 42 % men • 74 % between 25-49 years of age • 26 % USPGs (as against 11% in the French population) • 60 % from Paris / 40 % from the province • 60 % support a runner in the Marathon • 72 %
come with children and friends • They stay on site at least 5 hours and follow the race from an average of 3 different vantage points along the course |
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| THE RUNNERS |
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35,000 enrolled for the 2005 Marathon, registrations closed three months prior to the race, an increase of 25% since 2001.
RUNNERS’ PROFILES
An International Marathon
• 26 % from abroad: 74 nationalities (German, British, American...)
• 29 % from the Paris district, 45% from the provinces
A male target, working populations, USPGs • 86 % men • 70 % between 30-49 years of age • 50 % of USPGs (including 34% of senior executives and professional people) |
| MEDIA COVERAGE |
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FRANCE
• 2h45 for the race on Sunday on France 3 : 937 000 viewers
• 2h22 live on Eurosport : 436 000 viewers
55 TV topics on 21 channels:
France 2, 3 and 5, TF1, M6, Canal+, Eurosport, L’Équipe TV, LCI, TV5, iTV, Infosport |
937 000 average viewers, close to 1.4 million for the start of the race |
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INTERNATIONAL
Europe • TV5 (live outside France)
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Eurosport: 54 European countries
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Belgium: News during the Sunday evening sports show on RTBF, VRT & VTM
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Spain (Teledeporte): live
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Norway: News the Sunday evening sports show Africa/Asia
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Japan (TBS): recording in May
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ESPN Star: highlights (52’)
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Africa c&s: Supersports live (Satellite TV)
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Africa normal TV: CFI Pro South America
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Brazil (TV Bandeirantes): highlights (52’)
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Brazil (Sport TV): a special program on the Brazilian competitors
North America:
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OLN : highlights (52')
Source: broadcasters |
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PRESS AND RADIO
Increased media coverage
• 144 accredited journalists
• 70 media represented (Le Parisien, Jogging International...)
196 radio broadcasts on 17 stations
• Nostalgie, NRJ, Oui FM, RFI, RMC, Chérie FM, France Bleu, France Culture, Europe 1...
Source: Press Guide |
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INTERNET : • 3,7 millions pages viewed in March & April 2003 • On-line enrolment substantially up: 10,500 on-line enrolments in 2003 (as against 7,500 in 2002), representing 30% of total enrolments |
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More : http://www.parismarathon.com/ |
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