At the heart of these gruelling sporting adventures lie the will to exceed personal expectations and the desire for new experiences, where professionals and amateurs rub shoulders and hit the same emotional highs and lows. Held annually, the Dakar is the world’s biggest off-road rally, set against the incredible backdrop of vast desert plains. First launched in Africa, the event now takes places in South America, attracting 5 million spectators. The images produced by A.S.O. are broadcast to 190 countries across 5 continents.