• Paris Marathon finish line

  • Arrivée du Tour de France

    Tour de France finish line

  • Caravane publicitaire du Tour de France

    Tour de France publicity caravan

  • départ de Oxygen Challenge

    Oxygen Challenge start line

  • Partenaires sur l'arche de départ du Dakar

    Partners on the starting arch of the Dakar rally

  • Trou n°18 de l'Alstom Open de France

    Hole N°18 at the Alstom Open de France

  • Visibilite sur le départ du Marathon de Paris

    Exposure at the start of the Paris Marathon

  • Car de montage sur le Dakar

    Editing booth at the Dakar rally

  • Car régie sur le Tour de France

    Cameraman at the Tour de France

  • Car régie sur le Tour de France

    Outside broadcast unit at the Tour de France

  • Hélico TV sur le Dakar

    Aerial filming TV at the Dakar rally

  • Hélico TV sur le Dakar

    Aerial filming TV at the Dakar rally

  • The Dakar Bivouac

  • Montage de la ligne arrivée du Tour de France

    Setting up the Tour de France finish line

  • Transport des malles motos du Dakar

    Transporting bike trunks at the Dakar rally

  • Vue aérienne du l'arrivée du Tour de France

    Aerial view of Tour de France finish line

  • Boutique de l'Astom Open de France

    Alstom Open de France store

  • Boutique du Marathon de Paris

    Paris Marathon store

  • Boutique du Tour de France

    Tour de France store

  • Vente itinérante sur le Tour de France

    Merchandise vendor on the Tour de France

Fully customised, tailor-made solutions

When it comes to stealth marketing, sport is the sphere favoured by partners keen to give their image a credibility boost. A.S.O.’s marketing teams provide a comprehensive consultancy service, designing packages specifically suited to each type of event and supporting the 140 or so partners involved in the various competitions, as part of a win-win relationship.

Contact: Laurent LACHAUX -

Live the sport

A.S.O. produces or co-produces hundreds of hours of programs broadcasted every year all around the world. A.S.O.’s teams are highly experienced in filming, editing and delivering programs.

A.S.O. includes business teams that sell competitions rights (broadcast, Internet, mobile application).

Concerning the new media sector, A.S.O.’s teams (project manager, community manager) connect more than a hundred websites and mobile operators all around the world. Connected on social networks, A.S.O. offers the opportunity to thousands fans to follow and comment champions’ performances.

Today, there are 4000 journalists and 1500 media covering A.S.O.’s events. Teams concerned by partnerships and press relations (media promotion project managers, press officers) are designing strong media plans in order to guarantee an optimal cover on each event.

Contact: Cédric Rampelberg -

From the Champs Elysées to the Atacama desert

“Throughout the year, A.S.O. selects and implements the right logistical resources (human, equipment and material) to ensure the smooth running of its events. In over 20 countries, for more than 1,000 groups and organisations - be they in city centres or some of the world's most beautiful deserts - A.S.O.'s logistics services provide an effective solution to the constraints imposed by the itinerant nature of the majority of its events. Areas we cover: Accommodation & Transport, Infrastructure & Equipment, Broadcasting & Telecommunications, Security and Access Control, Promotion & Signage, Vehicle fleets and Insurance".

Contact: Jean-Luc Duplantier -

Boosting event potential

25 million spectators come to watch events organised by A.S.O. Our event stores and licences granted worldwide give fans the chance to keep the event alive along with the memories of the champions they admire so much.

Contact: Frédéric Viargues -