|
 |
The values of le Tour de France
HEROISM
An epic event, heroes with a common touch who have kept their human dimension, exploits, determination, performance.
FESTIVAL
A huge popular gathering throughout the course of Le Tour de France, holidays, heat, sun, sharing, a convivial spirit.
GENEROSITY
Le Tour de France goes out to meet its public, binding people together and offering a free spectacle with gifts distributed by the the Publicity Caravan.
FRANCE
An event which is written into French history, a powerful vector for France’s image abroad: diversity of French landscapes. An event anchored in each region, each town. |
| A RACE OF LEGEND |
 |
CREATED IN 1903 – 91th EDITION IN 2004
21 days of racing, under the sporting control of the International Cycling Union
21 teams of 9 riders
21 stages
•
11 stages on the flat
•
7 mountain stages
•
4 time trials
|
 |
7 CLASSIFICATIONS AND 4 JERSEYS
• Yellow Jersey
•
Green Jersey
•
Polka-Dot Jersey
•
White Jersey
•
Stagewinner’s Prize
•
Fighting Spirit Prize
•
Team Classification
3 million euros of prizemoney |
| MEDIA COVERAGE |
 |
 |
 |
Eurosport
Daily live:
1 million viewers
Germany
ARD daily live:
2,6 M. viewers
PDM : 23%
ZDF daily live:
2.7 M. viewers
PDM : 23%
Belgium
RTBF daily live:
191 000 viewers
PDM : 21%
Sporza daily live:
349 000 viewers
PDM : 46%
Denmark
TV2 daily live:
354 000 viewers
PDM : 65%
Spain
TVE1 daily live:
2,5 M. viewers
PDM : 26%
La2 daily live :
1 M. viewers
PDM : 12%
Italy
RAI3 daily live:
1,6 M. viewers
PDM : 18% |
Netherlands
NOS daily live:
876 000 viewers
PDM : 48%
Portugal
RTP1 live:
375 000 viewers
PDM : 24%
RTPN daily live:
23 000 viewers
PDM : 12%
United Kingdom
ITV1 highlights:
298 000 viewers
PDM : 12%
ITV2 daily highlights:
161 300 viewers
PDM : 2%
Switzerland
DRS daily live :
105 500 viewers
PDM : 24%
TSR daily live :
37 000 viewers
PDM : 19%
TSI daily live :
9 200 viewers
PDM : 25%
|
Number of hours of TV broadcasts per continent
Source: Press Guide and broadcasters |
More :
http://www.letour.fr/ |
|
|