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Le Tour de France
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Le Tour de France
     
Race of legend in world cycling, Le Tour de France is one of the premier events attracting the widest worldwide media coverage.
It is also a great popular festival where almost 15 million fans hug the roadside each year to see riders and the publicity caravan go by. And, this year, to top it all, Le Tour is a centenary event, part of sporting heritage, present in the heart of every frenchman, every frenchwoman. it continues to move with the times: 73% of those interviewed are convinced that it will still be around in 100 years.
Visit the website of  Le Tour de France


Le Tour de France
The values of le Tour de France

HEROISM
An epic event, heroes with a common touch who have kept their human dimension, exploits, determination, performance.

FESTIVAL
A huge popular gathering throughout the course of Le Tour de France, holidays, heat, sun, sharing, a convivial spirit.

GENEROSITY
Le Tour de France goes out to meet its public, binding people together and offering a free spectacle with gifts distributed by the the Publicity Caravan.
FRANCE
An event which is written into French history, a powerful vector for France’s image abroad: diversity of French landscapes. An event anchored in each region, each town.

A RACE OF LEGEND
CREATED IN 1903 – 91th EDITION IN 2004
21 days of racing, under the sporting control of the International Cycling Union
21 teams of 9 riders
21 stages
• 11 stages on the flat
• 7 mountain stages
• 4 time trials
7 CLASSIFICATIONS AND 4 JERSEYS
• Yellow Jersey
• Green Jersey
• Polka-Dot Jersey
• White Jersey
• Stagewinner’s Prize
• Fighting Spirit Prize
• Team Classification

3 million euros of prizemoney

MEDIA COVERAGE
Eurosport
Daily live:
1 million viewers

Germany
ARD daily live:
2,6 M. viewers
PDM : 23%

ZDF daily live:
2.7 M. viewers
PDM : 23%

Belgium
RTBF daily live:
191 000 viewers
PDM : 21%

Sporza daily live:
349 000 viewers
PDM : 46%

Denmark
TV2 daily live:
354 000 viewers
PDM : 65%

Spain
TVE1 daily live:
2,5 M. viewers
PDM : 26%

La2 daily live :
1 M. viewers
PDM : 12%

Italy
RAI3 daily live:
1,6 M. viewers
PDM : 18%
Netherlands
NOS daily live:
876 000 viewers
PDM : 48%

Portugal
RTP1 live:
375 000 viewers
PDM : 24%

RTPN daily live:
23 000 viewers
PDM : 12%

United Kingdom
ITV1 highlights:
298 000 viewers
PDM : 12%

ITV2 daily highlights:
161 300 viewers
PDM : 2%

Switzerland
DRS daily live :
105 500 viewers
PDM : 24%

TSR daily live :
37 000 viewers
PDM : 19%

TSI daily live :
9 200 viewers
PDM : 25%
Number of hours of TV broadcasts per continent
Diffusion TV du Tour de France
Source: Press Guide and broadcasters


More :
http://www.letour.fr/
 

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