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Le Tour de France | |
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Presentation | |
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Key figures | |
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Races by stages | |
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Tour of Qatar | |
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Paris-Nice | |
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Le Critérium International | |
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Le Tour de Picardie | |
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Le Tour de l'Avenir | |
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Le Tour du Faso | |
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One day races | |
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Paris-Roubaix | |
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La Flèche Wallonne | ||
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Liège-Bastogne-Liège | |
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Paris-Tours | |
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Cyclosporting races | |
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l’Etape du Tour | |
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| A POWER-PACKED EVENT THE MOST WIDELY BROADCAST AND VIEWED SPORTING EVENT IN FRANCE • 129 hours of live broadcast. On average, each Frenchperson viewed 5h30 hours live of the 2004 Tour de France • 4 million TV viewers per day during the 3 weeks follow the stage live, 46% ratings • The finish of the stage attracts on average 5.3 million TV viewers, representing 56% ratings Source: broadcasters |
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INTERNATIONAL RENOWN Renown rate per country
Source : BVA 2000 / Sofres 2001 |
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| LE TOUR DE FRANCE PUBLIC 15 million spectators 76% of the French have already been on the Tour de France “The 100 Years of Le Tour” Opinion Poll, Louis Harris, April 2003 PUBLIC PROFILE* 66% men 34% women • A family public Groups of 5 people on average 55% come with children under 15 • A motivated public They cover 100 km on average to watch Le Tour go by. They stay 6 hours on site *TNS Sofres: Tour de France Spectators, July 2002 |
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INTERNET 20 million visitors 350 million pages viewed 4 language versions
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