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Le Dakar
Presentation
Key figures
  Le Dakar
 
TV COVERAGE IN EUROPE

France
21 hours 29 minutes
-20% vs 2004
Average audience: 1 509 000
Coverage: 83% ; 45 M ind.
Average frequency: 8.2
Contacts: 370 M

Spain
11 hours 31 minutes
+ 28% vs 2004
Average audience: 578 000
Coverage: 89% ; 36 M ind.
Average frequency: 8.6
Contacts : 313 M
Great Britain
50 minutes
+19% vs 2004
Average audience: 996 000
Coverage: 20% ; 11 M ind.
Average frequency: 1,7
Contacts: 19 M

Germany
4 hours 27 minutes
+ 86% vs 2004
Average audience: 1 100 000
Coverage: 62% ; 43 M ind.
Average frequency: 4,5
Contacts: 192 M

Italy
20 hours 45 minutes
Vs 30 min en 2004
Average audience: 1 250 000
Coverage : 82% ; 45 M ind.
Average frequency: 4,9
Contacts : 220 M
   
AN EVERGROWING EVENT IN NOTORIETY

FRANCE :

90 % of the French know The Dakar and
65 % have interest for it

Renown rate in France

Events %
Tour de France 91
Roland-Garros 90
Le Dakar 90
F1 85
Champions League 83
Nations Championship 78
Don’t knows 3

Source: Louis Harris Opinion Poll, April 2003
INTERNATIONAL :

Renown rate per country

Countries %
Belgium 96
France 90
Spain 86
Germany 72
Brazil 72
Japan 55
USA 22

Source : BVA 2000 / Sofres 2001
 

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