At the heart of these gruelling sporting adventures lie the will to exceed personal expectations and the desire for new experiences, where professionals and amateurs rub shoulders and hit the same emotional highs and lows. Held annually, the Dakar is the world’s biggest off-road rally, set against the incredible backdrop of vast desert plains. First launched in Africa, the event now takes place in South America since 2009. A.S.O.'s footage of these events is broadcast in 190 countries across the world.

A.S.O. also showcases its motor sports expertise in the Dakar Challenges, a series that includes the Merzouga Rally, held on the dunes of Morocco, where competitors discover rally raids and get to grips with what the Dakar has in store for those who brave the greatest rally raid on Earth.

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